My name is Ryan Caligiuri! I'm your host of Cut the Crap Podcast!
If you're wondering what makes me qualified to talk about the things I do - over the last 10 years of my life I have worked with over 50 companies developing and executing sales and marketing strategies and developing new products, services, and offers for their competitive marketplace! I've also been INCREDIBLY lucky to have such great mentors in my life!
- Chet Holmes, the man that wrote The Ultimate Sales Machine helped me directly with my sales and strategy knowledge.
- Jay Abraham, the 1-Billion Dollar Man and author of many marketing books, helped me directly with my marketing and strategy knowledge.
- Doug Hall, Master Marketing Inventor at Proctor and Gamble taught me his system for creating meaningfully unique products, services, and offers in any industry!
Because of these men, I see the world a little differently and with more clarity from the perspectives of sales, marketing, innovation, and strategy. But I know I need to continue learning and growing, which is why I started to read more! I read a business book every week...BUT I HATE reading books!
BUT LIKE MAHATMA GANDHI SAID, "BE THE CHANGE THAT YOU WANT TO SEE IN THE WORLD." So I WANTED THIS KIND OF PRODUCT FOR FREE AND ON DEMAND WHEN I NEEDED IT...SO I CREATED IT.
When I started putting the show out there, I noticed a lot of other people were IN LOVE with it and had the same mentality as I did:
"I'm too busy to read or listen to a long audiobook."
"I know I should read more to stay current and keep my skills sharp."
"I hate reading books because there is so much fluff and only a handful of golden nuggets from each book."
"I wish there was a faster way for me to get all the lessons from leading books."
I created Cut the Crap Podcast to make it easy for anyone who thought the same way that I did take in a business book every week! With podcasts being a medium on the rise I saw a podcast as a great strategy to deliver this great content for free through something that we all have access to on our mobile devices!